Many sites are suffering a big demotion in Google ranking due to backlinks. The quality of backlinks shows significant effect on the SEO performance of websites. Quality backlinks can be built by using SEO techniques, ranking of the search engine can be enhanced and improved.
The Google Disavow Tool is one of the most awaited features before Penguin came into existence. Penguin was created to punish the sites which are using spam methods to generate backlinks creating alterations with the rankings of the search engine. Many brands were affected by the negative SEO campaign. This all led to the problem of controlling the backlinks aiming to a site.
What is Google Disavow Tool?
Google has launched “disavow tool” by the head of Google’s web spam team Matt Cutts. This tool has crossed a beta test by some selected SEO.
Google Disavow Tool allows publishers to tell Google that they don’t want certain links from external sites. Google works very hard that the external actions do not bring negative effect on a website.
How can a webmaster control this link spam?
Negative SEO is the dark side of SEO, as Google has clearly announced that the sites are punished if the spam links are found on the website. Negative SEO attacks can take a number of different forms-
- Hacking the website
- Building hundreds or thousands of spammy links to your website
- Copying and distributing the content all over the internet
- By creating fake social profiles
- Ruining the positivity of website
Negative SEO is a real threat as it is easy to prevent than to fix it. Google has introduced Disavow tool so as to protect the online tasks of webmasters. It gives power to the users to report and submit the links to Google if they were hit by any negative SEO or any penguin update. They will help the user to quickly fix the problem and search out for the best result.
How to use Google Disavow Tool ?
If the site is getting affected by Spam links and the issue is beyond the control, than the user can use Google Disavow Tool and can easily get rid of spam links. The websites which are affected by Penguin updates, user should use the Google Disavow Tool.
Here are two steps which will help the user to use Google Disavow Tool
- Download the list of links available in your site
- Create a file with all the links which is to be disavowed and upload that to Google.
Go to Google Disavow links here, select your domain from the dropdown, and click on Disavow links.
How to Find Low-Quality Backlinks?
The good and bad backlinks depends on the website in which they are on. Here are some ways by which user can identify the low-quality links and they are as follows:-
- Come from PR-n/a or PRO sites
- Are site wide
- Come from very new domains
- Come from domains with little traffic
- Come from sites with identical C class
- Are from pages with a big number of external links
If the user finds these backlinks than he can directly add that in the remove list.
[highlight color=”black”]also read:-[/highlight]
- How to check duplicate content?
- Duplicate content:- problem and solutions
- What is link building and Its Benefits?
Google should give more preference to this tool and make it in a visualize form. It will not only remove the spam sites but also add a speed to the work. The whole process is very time consuming and if it is available visually than each and every user can operate it properly and can maintain the ranking of the Google.
Google is designed in such a way that it can quickly spot spam links and spam sites by default and after these links cannot harm the performance of the website.
I hope this information was useful for you.
Let me know, What’s your experience with the disavow tool?